Custom Marketing Plan
In the home service industry, there's the belief that you need to have a basic, functioning website. An optimized website built for SEO is vital to have in today's (and any future) market. Your site will become one of the leading sources for a successful business.
Google Local Services
Google has changed the game with Google Local Services. This new tool has again moved Maps, PPC, and SEO to a lesser effect. In order to stay atop all searches, this tool should be part of your marketing plan.
Email marketing is the number one tool you have to keep your customers informed of your business. Depending on the data we are able to use from your CRM tool, will determine the kinds of emails we send out.
Pay Per Click
Pay Per Click (PPC) can be a hard beast to get under control. Some wonder if PPC is still viable in today's market. The answer is yes. This should be part of your marketing plan, and depending on the market and the size of your company, we can come up with the right amount to spend on it.
Lead Generation Sites
There are a multitude of lead generation sites out there. Many of which you may have tried for your business. The best thing to do is to evaluate your business, your CSR's and your technicians. This allows us to determine which Lead Gen sites would work best.
We love to ask the question, what is your brand? This seems to have a different answer depending on whether it's you, your employee, or your customer. We will make sure that your brand has a consistent message that aligns with your values.
In today's world, social media has become the way people live their lives. The approach to how you use social media really depends on your business and the customers you are trying to attract. At a minimum, we suggest everyone have one social page that has content posted regularly.
Your SEO team should be managing your online listing. We will make sure that your listings are current, up to date, and that Google is not penalizing your online presence for any mistakes.
Have you been trying to get reviews since your business opened? It's important to realize that reviews are king when it comes to many lead sources. We will make sure you will have success in generating reviews.