As a local business owner, investing time into your Google presence is an essential practice to help boost your business and obtain local leads. When customers in your area search online for plumbers, electricians, and HVAC companies, local SEO is what brings those customers to your company. According to Bright Local, recent research conducted by Access showed that more than 92% of consumers traveled just 20 minutes or less to purchase day-to-day essentials. That’s an amazing reason for any sized business to invest in local SEO. Here are 3 reasons why local SEO work is so important.
1. It Makes You More Competitive While Building More Visibility Online
According to RIPE Media, even if you’re not investing in local SEO, you can be sure that the other local businesses within your niche are. This means that they’re a step ahead by default, and they’re getting all your potential customers. By investing in local SEO, you can be assured you are on the same playing field as other local businesses in your line of work. According to Harris and Ward, the first 5 results of Google collect 67.6% of user clicks. Using local SEO techniques can help you show up in the top 5 organic results, thus improving your chances of being found by local customers.
2. A Google Business Profile Makes Up the Most Important Ranking Factor for Local Businesses
According to Google, businesses that verify their Google Business Profile information are twice as likely to be considered reputable by consumers. Google Business Profile is basically a directory. When you claim your listing, you’ll be able to provide a great amount of useful information, such as business category, opening hours, web address, and phone number. Adding in this information gives your customers more details on your business, which makes your company look credible and trustworthy. When customers search online for your service, seeing this information instills trust meaning they’ll be more likely to pick up the phone or visit your website.
3. Less Advertising Costs
Banners, billboards, local TV commercials, etc., all cost a big chunk of money. These are all great investments for businesses, but they’re not the only way your company can flourish. According to a survey by Search Engine Land, 82% of smartphone users select the “near me” choice when looking at a company. By improving your local SEO, you can reduce other advertising costs. Building your rank will allow you to use Google as an advertisement for your business and gain more valuable clicks than a paid ad.
Why Use Custom Marketing Solutions for Local SEO?
We can help monitor your rankings, clicks, and other reports. We offer clients full transparency alongside our main goal, which is to help your company grow and offer you the best marketing strategy possible. By relying on us for local SEO, we can work hand in hand to make sure you’re reaching your goals in the best, most affordable way possible.