Do You Need Email Marketing?
Email Marketing is Crucial for Your Business. Here are 5 Reasons Why:
Marketing is an ever-changing force and having daily connections with your customers is crucial for your business. According to Arcalea, email marketing allows you to regularly stay in touch with customers and website visitors. Customers also appreciate being kept up to date with the latest products and promos. Studies show it costs five times more to acquire a new customer compared to retaining an existing customer. Read on to find out why email marketing should be a top priority for you.
1. Everyone uses email, and mobile devices make it easier than ever to open them.
According to an email statistics report from The Radicati Group, over half of the entire planet currently uses email. It’s safe to assume that almost everyone you come in contact with uses email, therefore making it a great platform to reach out to your customers.
2. Email is a great way to inform your customers of upcoming coupons, specials, and other essential information from your business.
With just a few clicks, emails can be sent to thousands of users. These emails can contain a multitude of information that your business would like to share. For example, if there’s a certain service or product you want to push, sending an email to a significant group of people with information or a coupon/offer can greatly increase the chances of customers booking an appointment for that specific service or product. Email is great for announcements, employee highlights, or anything else you want your customers to be aware of.
3. Email is perfect for personalized, target messaging.
A marketer’s dream is to have a unique personalized value proposition for each potential customer. While marketing is not quite there yet, email marketing does a pretty great job of approximating this dream. You can segment your email lists by whatever customer characteristics you think are relevant to your business
4. Email builds relationships and credibility.
Understanding your audience goes a long way in building relationships with your customers. Email gives you a chance to proactively reach out to leads and clients to show your enthusiasm and interest. Combining personalization and proactiveness, you have the ingredients for building solid relationships. But to really capitalize on strong relationships, you can use email to drive your marketing home if you use it to build credibility.
5. Email is measurable.
Email marketing makes measuring statistics easy. At Custom Marketing Solutions, our email marketing services give you access to numbers like email open rates, click rates, unsubscribe rates, emails opened on desktop or mobile, and more. With these statistics, we can better understand what’s working and what’s not and create plans along with strategies to reach your business goals.
Our job is to help you succeed and working hand in hand with email marketing can greatly improve that process. For the many reasons listed above, email marketing is by far the most effective channel to attract, engage, and connect with an audience to drive sales and revenue for your business.