When it comes to having a business, you do what you know to keep it running smoothly. Oftentimes, as a business owner, you are forced to wear many hats, whether that be in sales, marketing, or product handling. The smaller your business and staff, the harder it can be to achieve your goals and grow […]
The cornerstone of any company’s marketing plan is maintaining its brand. A brand can be a name, term, design, symbol, or other feature that distinguishes your company from others. Branding is the use of these distinguishing features to create a unique identity for your company/product. What Are the Benefits? There are three major benefits of […]
Custom Marketing Solutions has been helping businesses in the home service industry for more than a decade by providing customized marketing plans and management. Whether you’re in plumbing, heating & cooling, electrical work, or any other branch of home services – we can help. We believe that implementing a custom marketing plan should be handled […]
In this fast-paced, digital world, customers appreciate a fast response to questions they may have. Answering questions immediately is one of the best things you can do for them, which is why many companies have installed a chat function on their websites. This way, browsers can get questions and inquiries answered right there on the […]
Did you know blogging is one of the most efficient ways to boost your SEO? SEO, or Search Engine Optimization, are techniques used to help your website rank higher in search engine result pages. According to Blog Hubspot, blogging helps boost SEO quality by positioning your website as a relevant answer to your customers’ questions. […]
Lead generation is an important benchmark marketing companies use to monitor success or failure in their marketing efforts. Lead quantity can increase phone call and email numbers, but lead quality is what really matters to get consumers locked into what your company is offering. Understanding lead quality early enough in the marketing funnel process can […]
Email Marketing is Crucial for Your Business. Here are 5 Reasons Why: Marketing is an ever-changing force and having daily connections with your customers is crucial for your business. According to Arcalea, email marketing allows you to regularly stay in touch with customers and website visitors. Customers also appreciate being kept up to date with […]
Marketing has many different moving parts and the analytics for those parts are crucial for the success of your company. According to Forbes, “Marketing analytics are measurements of marketing efforts and successes and depend on collecting data related to marketing actions and the journey of your buyers. This can include everything from website traffic to […]
As a local business owner, investing time into your Google presence is an essential practice to help boost your business and obtain local leads. When customers in your area search online for plumbers, electricians, and HVAC companies, local SEO is what brings those customers to your company. According to Bright Local, recent research conducted by […]