One of the most asked questions we get at Custom Marketing Solutions is, “I don’t use it… Why do I need social media?” Social media may be looked at as a passing fad, but in the overall scheme of your marketing plan, regardless of whether you use it or not, it can help in more ways than one. Branding Letting your customers know who your company is and what you stand for is one of, if not the most important, reasons to take advantage of your social media platforms. Through thi